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PODCAST

Shifting Fraud Prevention Upstream: Memcyco on the Fraud Forward Podcast

Fraud often starts long before a customer reaches the login page. Memcyco’s Devin Sorin joins Hailey Windham on Sardine’s Fraud Forward podcast, recorded live at the IAFCI International Training Conference in Nashville, to discuss why fraud teams need greater visibility into the attacks targeting customers outside their digital environments.

A man in a suit smiling at the camera with a blurred office background and the MEMCYCO logo in the top right corner, highlighting Memcyco at IAFCI Spotlight on Fraud 2026.

Devin Sorin

BDR Team Lead

Why You Should Watch

Many fraud prevention controls are concentrated around login and activity inside an organization’s digital environment. But phishing sites, spoofed pages, social engineering and other impersonation attacks can begin well before those controls ever see the customer. Speaking with Fraud Forward host Hailey Windham at IAFCI Nashville, Devin explains why extending visibility further upstream can help fraud teams identify where scams originate, understand which customers are being targeted and disrupt threats before they develop into account takeover.

Key Highlights

The pre login blind spot icon

Fraud Starts Before Login

The login page is often where fraud controls begin working, but it is rarely where the attack begins. Customers may already have interacted with a spoofed website, phishing campaign or social engineering attempt before they ever return to the legitimate organization. Understanding activity outside the traditional application perimeter gives fraud teams another opportunity to intervene earlier.

The victims blindspot icon

Illuminate the Fraud Blind Spot

Organizations have invested heavily in controls protecting the login journey and authenticated environment. The challenge is gaining visibility into what happens before customers arrive there. Devin discusses the importance of identifying where scams originate and understanding which users are interacting with malicious infrastructure, giving teams more targeted intelligence before an attack reaches the account.

card fraud incidents annually

Shift the Measure From Detection to Prevention

Detecting fraud quickly remains important. Preventing the attack from reaching the point where fraud occurs changes the starting line. Fraud teams should think beyond measuring success by what they detect and consider what they can prevent before it happens. Moving visibility further upstream can help organizations disrupt threats before scam activity translates into account takeover.

What You'll Learn

Watch Devin’s conversation with Hailey Windham from minute 20 on Fraud Forward to hear why the next evolution of fraud prevention requires looking beyond the login page, how earlier visibility can help teams understand where scams originate, and why shifting protection upstream creates an opportunity to disrupt attacks before customers and accounts are impacted.